Organic growth was 3%, excluding the impact of a much lower demand in Australia and New Zealand. Despite disappointing our operating performance, we can identify a number of positive developments in the last quarter. We also need to significantly improve our ability to generate a more accurate prediction activity. And finally, which refinanced debt to extend maturities and increase its financial flexibility. Hours to maximize future growth and higher incomes in the attractive market in Brazil. How should we respond urgently to these questions, my management team and focus on our core business to restore the high level of productivity. To serve our customers and maximize our long-term gains is our priority. We generated $ 97 million of free cash flow, and acquired the remaining 7 in our Brazilian operations of our minority partner.
Last March, the new go-to-market approach has improved the effectiveness of our marketing initiatives have strengthened our organic growth in South America, 5.7 percentage points above the market average. And factors include, first, the economic recession hit the markets we serve more than we expected at this time, especially with the maintenance of unemployment in developed markets. And since these developments, it is unlikely that we will achieve long-term goals we talked about at the beginning of last year, and we are currently reviewing these objectives. We are already seeing success in our region, and to replicate this initiative in the world. Second, the expropriation of our highly efficient operations in Venezuela and, of course, all the recent challenges of our operating performance, which I discussed in detail with you. In regard to strategic and profitable growth in 2010, we acquired 10 facilities located in the fast-growing emerging markets to generate an average operating profit margin by 20% and creating a strong growth momentum. And beer brands have not yet reached Mega as anticipated when we were coming out of recession. And finally, I think today, our current profile is not compatible with the income gains of the speed of the magnitude and impact that we discussed at the Investor Day last year. New features such as vortex or bottles of wine by the glass thin green + black are driving incremental sales in all regions. I now turn the call to Ed While our strategies are the source of value, a number of other factors that have undermined our ability to generate improved financial performance we expected when we started our long term goal of the new in 2010.
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